To provide users with high-quality products, to build a nationwide dealer network, do not take the unusual way the Xinhai Road Machine force induced in the highly competitive Chinese asphalt mixing equipment industry Win, blockbuster. Zhou Yongjun, general manager LMJX Jiangyin Xinhai Road Machinery Materials Co.: Facing the challenges of major companies from home and abroad in recent years, Xinhai Road Machine maintain the pace of rapid development, has made a very outstanding results, do you think this one What is the most important factor is that? Zhou Yongjun: Xinhai Road Machine from entering the construction machinery industry, has been focused on the production of asphalt concrete mixing equipment, research and development oil heating asphalt equipment, mobile equipment, such as asphalt emulsion asphalt equipment, manufacturing and services. Xinhai Road development machine relies on advanced technology, reliable product quality, as well as people Xinhai Road Machine professionalism, integrity, innovation, style of work and dedication. We always improve product quality, allowing users to maximize the benefits as the ultimate goal. Quality, reputation and service is our invincible magic. Xinhai Road Machine in strengthening modern management, focusing on product development and technological progress is good, while more attention to product quality assurance system, strict quality control, follow the "honesty, quality first" principle, and providing technical training and after-sales service . In the "rigorous and realistic, pioneering and dedication," the spirit to provide customers with satisfactory products. Over the years, continuous product improvement, and gradually form a variety series, standardization, product praised by users. LMJX: Xinhai Road Machine is how to enhance the industry's market share in the increasingly fierce competition in the market? Future, Xinhai Road Machine in the expansion of product lines, improve aspects of what considerations? Zhou Yongjun: In recent years, competition in the construction machinery industry is more intense, but also full of opportunities and challenges. Xinhai Road Machine has been adhering to the "radical user's needs, like users," the concept, from the user's point of view the problem. Draw the user's proposal, according to the user's thinking away. With the continuous progress of enterprise development, Xinhai Road Machine to customer demand for the foundation, with its professional and dedicated to the spirit of service industry created a model. We believe that there is no growth, there is no future, there is no challenge you can not activate the vitality of enterprises, listen to the voices of customers, analyze their content, develop strategies and response to the operational and policy, which greatly enhanced the Xinhai device users minds of influence. Another is that companies must Lianhaoneigong solid, in line with market demand continues to build high-quality, high-performance equipment in order to gain a foothold in the market. All along, the Xinhai road machines are dedicated to high-end customers in the design, production of high-performance equipment, fully meet the customer's production needs and individual needs, and focus on reducing the cost of customers, to create maximum value for customers. LMJX: Xinhai Road Machine What is the main advantage compared to products from other companies? In addition, the Xinhai Road Machine for marketing system to build on initiatives with what? Zhou Yongjun: With the gradual shuffling China asphalt mixing equipment industry, customer groups also become more rational. I think the future of the construction machinery industry market trends is effective competition. Xinhai Road Machine as a professional production of asphalt concrete mixing equipment company, whose main advantage is cost-effective products, the most important is that our equipment with high reliability, stability, but at the same time, the product price than other companies low, so Xinhai Road Machine products always get a lot of customers. In the framework of the marketing system, Xinhai Road Machine will be out most of the asphalt mix with domestic enterprises to establish a different path that agency nationwide. I think, due to the large popularity of surface agents, customer resources more comprehensive and mature. Of course, the Xinhai Road Machine dealers qualified audit requirements will be higher, we ask Xinhai Road Machine agents must be engaged in the field of road machinery and have a certain reputation in the local business; in addition, also the agent for professional Xinhai training. Xinhai Road Machine force induced in the high-quality products brought to the country in various regional markets. LMJX: the first half of 2012 China Road Machinery industry situation is not very optimistic about this period, Xinhai Road Machine has a kind of performance? For the development of the second half, Xinhai Road Machine has a kind of plan? Zhou Yongjun: first half of 2012, the entire road construction machinery industry, the situation is not optimistic, but the Xinhai Road Machine sales in the first half has reached a record level. This is mainly due to: the face of sluggish market conditions, Xinhai Road Machine in a calm and objective analysis of the changes in the market factors, remain optimistic about the growth mindset, begin to take certain measures to prevent the continued decline in the market that may arise, increase in key markets such as the layout, for old customers regularly visit other measures to enhance the brand influence Xinhai road machines; at the same time due to the higher cost of products Xinhai Road Machine, word of mouth and other areas in Sichuan, obviously, "repeat" more, to ensure that the Fortune continued selling the product. The second half of 2012, with the series of capital growth, the further implementation of measures to promote the development of the domestic market as well as some room for development, the other with the Xinhai road machine in the country continues to expand marketing channels in the country to achieve the regional agency, Xinhai Road Machine roads will go further. 2012 Xinhai Road Machine for it, will be a year full of opportunities and challenges, but also great development Xinhai Road Machine year. (Source: http: //www.litiqiang.com/News/jishuwenzhang/92.html Author: Xinhai Road Machine Planning TOM) 

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