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- home > News > Road Machine Alliance: Innovation in exploration - Interview road machine League Secretary WU let
Road Machine Alliance: Innovation in exploration - Interview road machine League Secretary WU let
2015-03-20 Reads : 72
Since 2011, China's construction machinery industry has experienced one after another winter, people predict the development of market trends, from the "V word reversal" to "U word trend" to the current "L-type" normal, optimistic expectations repeatedly dashed. Until 2014 Central Economic Work Conference, the General Secretary Xi formally proposed to adapt the "new normal" concept, both inside and outside the industry began to fully reflect on the past, "barbaric growth, blind expansion," the development of ideas, people really realize that the market may never Back in 2009 and 2010 that state "triumph, blowout development". Adapt to the new "normal" situation will become a long-term task. How to adapt to the new normal? How to have a new, as in the new normal? For the fully open and competitive Chinese construction machinery industry, the production of layoffs is only the most elementary way, must be innovation, open new ideas, explore new models. October 2014, Zhejiang, PR road construction machinery Co., Ltd. (hereinafter referred to as PR), Qingdao Elcoteq Heavy Machinery Co., Ltd. (Elcoteq), Jiangyin Xinhai Road Machinery Materials Co. (hereinafter referred to as Xinhai) Shaanxi Construction Machinery Co., Ltd. (hereinafter referred to as Shaanxi built) four companies work together to form the "China? road machinery professional brand alliance", and create a new business operating model for the construction of road users at home and abroad to build a new the purchase of construction equipment and service platforms. First Union rotating presidency, Zhejiang, PR chairman 仇德胜 Speaking at the inaugural meeting, said: "In order to comply with the global economic situation and domestic competitive market environment, improve their brand competitiveness, and promote China road machinery products to better serve the country outside construction, promote the development of China's construction machinery industry upgrading, four companies have reached this pioneering innovation and exploratory. "species complex products, many practitioners of corporate road machinery industry, there are many fine specificity of only two SMEs in terms of products, which is hoping the user sets road construction procurement, there is a demand for convenient service gaps; while at home and abroad to provide a more complete sets of road machinery products suppliers also rare. Therefore, the establishment of Road Machine league attracted wide attention. Since its inception, the Road Machine Alliance is developing rapidly, the pace of solid, high popularity: October 11, 2014, Road Machine Alliance Conference held in the National Convention Centre; November 2014, Union Road Machine collective debut Shanghai Bauma; December 28, 2014, "sets of road machinery and construction" seminar held in Hangzhou, Hangzhou Jianguo earlier awarding Engineering Equipment Co., Ltd. became the league's first equipment dealer; January 8, 2015, "road machinery Complete construction of the "seminar held in Jinan, Jinan Xin De earlier awarding US Construction Machinery Co., Shandong Engineering Machinery Co., Ltd. GREAT for second, three complete sets of equipment Agents Alliance; January 28, 2015, and China International Contractors Association jointly held a "foreign contracted projects road traffic and construction machinery complete sets of" seminar "Road Machine Alliance (Beijing) Technology Co., Ltd." was formally established, with the same period China International Contractors Association signed for strategic cooperation agreement overseas project contracting market equipment procurement. This series of doors wide open, holding high-dozen moves, the downturn in the consolidation of China road machinery market, whipped up a "coalition whirlwind", but behind this series of big action, the league four companies and the Secretariat The careful planning, well-organized and efficient coordination of the collective results of operations under implementation. Among these, the Alliance Secretariat has played a unique and irreplaceable role. Recently, with a strong curiosity, the reporter interviewed the Secretary-General and the road pavement machinery professional brand machine Union Union (Beijing) Technology Co., Ltd., general manager Wu Fu allow, on the road machine Union development status and road machines Alliance (Beijing) Engineering Equipment Co., the business situation to do interviews. Let WU assistant general manager of Shaanxi Construction Machinery Co., ministers, Overseas Division. Built in 2014 by the Shaanxi delegation, appointed by the Council of the League road machine for the road machine League Secretary General, was established early in 2015 and later served as Union General Manager of Road Machine (Beijing) Engineering Limited. 1989, graduated from Xi'an Highway Institute (now Chang'an University) Department of Mechanical Engineering roads, was assigned to enter the prestigious "Northwest Metal Structure Factory" (2001 renamed Shaanxi Construction Machinery Co., Ltd.) to do a technician, technical research and development work 15 years. 2004 "Construction Machinery (600984)" listed, has grown to become the chief engineer of the WU to make, because the comprehensive ability to highlight the rich connections, and was built in Shaanxi marketing company "trying" transferred from the Academy of Marketing System. Experience in sales positions through sales manager (Guangdong, Shanghai) Office Manager, Account Manager, Deputy Director of Sales, Marketing, general manager and other positions on each post is the most shining "Kaijiangtuotu" Harvest orders. In his position as general manager of the company during the marketing, has created a single 30 ABG paver orders brilliant record. Such a "gold sale" was coordinated out as road machinery professional brand League Secretary General, general manager of Road Machine Alliance (Beijing) Technology Co., Ltd., is even more to see the league four companies for the Secretariat and the Union attaches great importance to the integration of marketing . According WU make reports, road machinery professional brand alliance of four with an independent corporate entity status companies to voluntarily initiated and the formation of a joint organization, Alliance, to enjoy brand alliance, together with the name of Union, LOGO and VI (visual image design), Union, to enjoy market gains brought. Union institutions Union Council decision-making body, consists of four companies together constitute the main person in charge of equality of seats, the President adopts an annual rotating system; Union Council hired renowned industry leading experts set up an expert advisory committee to provide career development for the Alliance, marketing and product technology advancement and other business guidance and counseling; Union Council under the marketing committee for the promotion of alliance product sales, internal sales resource integration, network construction and sales channel integration, expansion of domestic and foreign sales, after-sales service coordination and other aspects of the unified arrangements; Union Council also has a technical working committee of Alliance product technology improvements, upgrading, new product research and development work to start discussion, study and research; Union secretariat is fully responsible for co-ordinating and working alliance coordination offices. League Secretary-General Wu Fu allow said Union Road Machine is a new thing, is to follow a path of innovation in the exploration and development, there is no mature experience to follow. Fortunately, the Union recognizes and direction four companies highly consistent, we all want in the original pattern of development through complementary advantages, hold together for warmth, the formation of a new competitive force, and thus out of the quagmire of competition. Union four companies have similar characteristics: firm size is not great; each product specialization, and do not conflict; the most important is that four companies in their respective areas of specialization precision farming products for many years, and has been formed a good user reputation. In this context, refers to the four companies into a fist grip alliance, the combination of complementary strengths to form a complete set of products, as long as coordinated an effort to make, will be able in the "new normal" create a new situation, seek new development. Mr. Chou Desheng Union's first rotating presidency of the Council has repeatedly emphasized in a number of internal meetings, "to put down a small cooperative attitude, respect each other; to put down a large co-benefits balance each other." For this concept of cooperation, 仇德胜 regard it as the cornerstone of a successful alliance, as he spoke at the inaugural meeting of the Alliance, said: "There are four companies Alliance 'brothers united, the benefit cut gold' sincere cooperation, we 'road machinery Professional Brand Alliance 'will be able to create a more brilliant future! "Road Machine Alliance (Beijing) Technology Co., Ltd. (hereinafter referred to as road machine Alliance) was founded in early 2015 by a joint venture of four companies Union, by WU make as president. For the future development of road machines Alliance, WU make believe, Road Machine Alliance is Alliance really in-depth cooperation ties, are entities constraints and implementation of corporate cooperation; at the same time, road machines Alliance as a road machine Union window, mainly overseas market for high-end customers and service platform. PR Newswire, Elcoteq, Xinhai, Shaanxi built four alliance by China International Contractors Association and the China Construction Machinery Industry Association and other industry regulatory agencies and many large construction height of user recognition and support. Innovative ideas in order to "win applause piece" basis, as long as the collection of road machine Alliance on the product's strengths and reputation among users accumulated four companies must be able to provide more efficient and convenient road construction equipment for domestic and foreign users services. WU make is to carry out a technical background, but also worked as a large state-owned sales manager, it is very clear what the customer really needs are. He pointed out that the road machine Union's primary business is the road the device "sets" of sales and the "big package" of services, this business model is to have a complete set of road machinery products and services to the needs of customers ready. The new business model to provide customers with more cost-effective suite of products, but also to the "big package" of special services to enhance product reputation and user stickiness, build international alliances in order to achieve the well-known domestic first-class equipment supply and service system the goal. "Complete collection of fine combination, round butt and efficient service" - this is the position of Business Development WU make way for the league's machine, the future development of the company he is full of confidence. Since October 2014 Road Machine Alliance was set up to now, all sectors of industry to question the way for the development of machine alliance is nothing more than concentrated in three areas: the integration of resources and cooperation mechanisms Procedure depth. But we have to make the next WU interview appears that these problems in the league four business leaders and Union secretariat "brothers united, sincere cooperation" concept to guide, exploring innovative process has been solved. Currently, the Road Machine Union to improve quality, innovation and development as the goal, is actively exploring to "provide for the construction of global users reliable and efficient construction of complete sets of equipment," direction. Let us wait and see, look at the way the machine Union "new normal" out of a different way of innovation-driven development. (Source: http: //www.litiqiang.com/News/meitikanhengli/150.html Xinhai Road Machine Planning TOM)
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